About us
“Tomorrow done today” is our promise. We create solutions that deliver efficiency and scalability, giving our partners a competitive edge.
HURTIMEX S.A.
For over 30 years, we have been developing our business at the intersection of fashion, retail and modern technology. Our story began in 1992 with the creation of the children’s brand Tup Tup, through which we gained experience in designing collections, managing production and retail sales. Today, Hurtimex S.A. is a modern organisation that combines fashion expertise with advanced e-commerce solutions and 360° fulfilment.
We support manufacturers and brands in comprehensive sales development – from logistics and warehousing, through 3PL fulfilment, to distribution and multi-channel sales on the largest marketplaces and e-commerce platforms in the CEE region. Our partnership model enables our partners to scale their business without having to build their own operational infrastructure.
Reliability, partnership and innovation form the cornerstone of our business. We focus on process automation, real-time integration and AI solutions that enhance efficiency and service quality. At the same time, we remain a company built on relationships, transparency and a responsible approach to business.
Thanks to our strategic location in Łódź — the central logistics hub of Central and Eastern Europe — we ensure fast deliveries and access to over 150 million consumers in the region. Our team consists of experienced professionals who support our partners every day in building a stable and scalable business.
Discover our values and see how our combination of experience, technology and a comprehensive approach to e-commerce can accelerate the growth of your brand.
Our values.
The foundation of our business and our relationships with partners.
Reliability
99% SLA, precise fulfilment and same-day delivery — we work quickly and without compromise.
Partnership
Our consignment model helps minimise inventory risk, and our partnership is based on building value and success together.
Innovation
AI, automation and real-time integrations — we are constantly streamlining processes to increase scale and efficiency.
Quality and ethics
Behind the Tup Tup brand lies not only quality but also responsibility — we operate in the spirit of ESG, ensuring a transparent supply chain and a shared future.
Team commitment
We are building a team of experienced specialists, maintaining over 95% retention and a performance-related remuneration system.
Łódź – CEE Hub
Our strategic location in the heart of Poland ensures fast same-day deliveries and access to 150 million consumers across the CEE region.
Hurtimex S.a.
From a fashion brand to a regional 360° e-commerce leader.
For over 30 years, we have been developing our business at the intersection of fashion, retail and logistics. We began in 1992 by launching the Tup Tup brand, building our expertise in design, collection management and retail. The following years saw dynamic expansion, our listing on the NewConnect market and the consistent strengthening of our expertise in retail and multichannel operations.
Our Team
The people behind your success.
We combine our technological, operational and sales expertise to help your business grow successfully.
Jarosław Kopeć
CEO & Founder
An entrepreneur with many years of experience, who founded HURTIMEX in 1991 and successfully grew the company from a turnover of PLN 7 million to PLN 16 million. He successfully restructured the company, transforming its business model from manufacturing to trading. The implementation of a hybrid business model enabled the company to expand its operations and strengthen its market position.
Marcin Kopeć
CIO & Logistics & Founder
CIO, logistics expert and co-founder, who successfully integrates technology with operations. He scaled fulfilment processes from scratch to 5,000 orders per day and was responsible for implementing the WMS system and developing the logistics and IT infrastructure. He specialises in supply chain optimisation, increasing the efficiency and scalability of operations.
Zbigniew Zając
COO & Finance
COO responsible for operations and finance, combining experience in auditing with corporate management. He oversaw the issue of Series I shares and is developing investor relations, ensuring the company’s transparency and credibility. He focuses on maintaining financial discipline and the organisation’s stable growth.
Kamila Mosieniak-Kalisz
Head of Sales
Head of Sales, responsible for sales growth and scaling the brand portfolio. She has expanded the portfolio from 15 to 60 brands, focusing on revenue optimisation and the development of product categories. She leads expansion into marketplaces, building new growth channels and increasing sales reach.
Wioletta Wrońska
Marketing Manager
Marketing Manager responsible for developing marketing strategies and online sales channels. She scaled the Nicol brand to the #1 position on Allegro by creating and implementing an effective strategy for that channel. She specialises in social media campaigns and cross-border e-commerce, supporting expansion into foreign markets.
Tomasz Kubiak
Warehouse Manager
Logistics Manager responsible for the development and efficiency of warehouse operations. He implemented a location-based storage system and scaled the number of locations from 5 to 25,000, streamlining the flow of goods. He specialises in optimising order fulfilment processes, increasing the efficiency and accuracy of order fulfilment.
Fashion for children and women
KidsFashion Shop Online
KidsFashion – fashion for children and women, with 35 years’ experience in the clothing industry. KidsFashion, a brand managed by Hurtimex S.A., is a trusted retailer of children’s clothing, children’s footwear and women’s ready-to-wear, backed by over 35 years’ experience in the fashion industry. We combine the expertise of a manufacturer, distributor and e-commerce operator, offering customers carefully selected products that meet the highest standards of quality, comfort and safety.
Our range includes a comprehensive selection for babies, children of all ages and women – from everyday wear and seasonal collections to footwear and accessories. We work with renowned brands such as Kanz, Döll, Lenne, Befado, Viggami, Lemigo, Demar, Fobya and Eldar, ensuring access to tried-and-tested, highly regarded products at attractive prices.
We focus on convenient and secure online shopping, professional advice and efficient logistics. Our credibility is confirmed by our presence on and collaboration with the largest e-commerce platforms in Poland and Europe, including Zalando, Allegro and smyk.com. Thanks to this, customers can be sure they are choosing an online children’s clothing shop that combines experience, quality and a modern approach to online retail.
Marketplace, e-commerce, fulfilment
— we’ll take care of everything.
Let’s discuss how we can help you scale your business.