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- April 20, 2026

Fulfilment, in-house logistics or a hybrid model? Find out what really pays off

In the rapidly growing e-commerce sector, choosing the right logistics model is crucial for scaling sales and controlling costs. At Hurtimex, we work daily with brands that are faced with a decision: should they develop their own logistics, use traditional fulfilment, or opt for a more flexible solution?

Below, we present a brief comparison and our own response to market needs – a hybrid fulfilment service.

In-house logistics – full control, full costs

Building your own logistics infrastructure provides independence, but involves significant investment and ongoing operating costs.

Advantages:

  • full control over the process,
  • direct oversight of stock levels,
  • the ability to tailor processes to your own needs.

Challenges:

  • high costs for warehousing, staff and systems,
  • the need to manage returns logistics,
  • limited scalability with dynamic sales growth.

Traditional fulfilment – convenience, but a complex pricing structure

Outsourcing logistics to a fulfilment provider is a popular solution that takes the operational burden off a company.

Advantages:

  • no need to invest in a warehouse or staff,
  • rapid implementation of operations,
  • scalability.

Challenges:

  • fees for each stage of the process (receipt, storage, order picking, packing, dispatch),
  • additional costs for packaging materials and handling,
  • difficulty in predicting total costs.

Hurtimex Hybrid Fulfilment – simplicity, predictability and sales

Our solution has been designed for brands that want to sell more, rather than manage logistics.

In the Hurtimex model, the client:

  • delivers goods to our warehouse,
  • places them on consignment,
  • gains access to our logistics and sales infrastructure.

What do we do on our end?

  • receiving and storing goods in the warehouse,
  • preparing product content,
  • listing products on sales platforms (including Zalando, Smyk, Allegro, Erli, Pigu, eMAG, About You and others),
  • integrating stock levels with the client’s channels,
  • comprehensive order fulfilment.

One fee instead of many

The key difference?

The customer pays just once – for the preparation and dispatch of the order, including delivery costs.

No:

  • fees for receiving goods,
  • storage costs,
  • surcharges for packaging and materials,
  • additional handling charges.

Why is this possible?

Because we operate on a consignment basis and actively support sales through our distribution channels. This means we earn together with the customer – not on every logistics operation, but on the effective sale of the product.

More than just logistics – real sales support

Hurtimex’s hybrid fulfilment service isn’t just about order processing; it also offers:

  • access to a wide network of marketplaces,
  • increased product visibility,
  • optimisation of sales processes,
  • and reduced operating costs.

When should you choose a hybrid model?

This solution is particularly suitable if:

  • you want to scale up sales quickly without investing in logistics,
  • you want to be present on multiple platforms at the same time,
  • you’re looking for a predictable cost model,
  • you want to focus on brand and product development.

Hurtimex – logistics, fulfilment and sales in a single model

If you’re looking for a partner who will not only handle your logistics but also provide real support for your sales growth, our hybrid model is the answer.

Get in touch with us and find out how we can help grow your business.

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